Involves developing a long-term strategy, setting goals, and identifying target audiences for the artist's career.

Handles logistics, negotiates contracts, and coordinates schedules for gigs, exhibitions, or performances.

Manages the artist's public image through media relations, social media management, and other promotional activities.

Includes budgeting, accounting, and financial planning, as well as negotiating contracts and managing income streams.

Negotiates contracts with industry professionals, ensuring they align with the artist's interests and legal standards.

Utilizes a network of industry contacts to create opportunities and connections for the artist.

Provides feedback, offers creative input, and assists in making decisions about the artist's artistic direction.

Handles emergencies, disputes, or controversies to protect the artist's reputation and interests.

Explores opportunities for licensing the artist's work for use in various media and assists in developing merchandise.